Atelier New Regime, a streetwear fashion label founded in 2009 that's based in Montréal, Quebec, recently released a new line of apparel that's full of retro styles and unique graphics that make the garments stand out.
Included in the collection are various vivid tracksuits that make use of a satin-like material, polos, graphic tees, button-up shirts, and more. While hues of bubblegum pink, emerald green, bright blue, and crimson red make the structured garments eye-catching on their own, graphics that read "Never Had Shit," "Big Daddy," and the label's name offer ever more variance.
The entire pre-Fall 2017 collection can be found on Atelier New Regime's web store, where prices range from around $15 to $180 CAD.
Key Themes Behind This Trend
- Vivid Streetwear
- Streetwear brands can explore the use of vivid colors and unique graphics to make their garments stand out.
- Retro Fashion
- The use of retro styles in fashion is a trend that continues to gain popularity and presents an opportunity for fashion designers to tap into.
- Statement Graphics
- Using statement graphics on apparel is a growing trend that highlights self-expression and can be used by brands to differentiate their products.
Where This Applies
- Fashion
- Fashion designers can explore the use of vivid colors and unique graphics on apparel to create a distinct brand identity.
- Streetwear
- Streetwear brands that incorporate retro styles and statement graphics can differentiate themselves in the crowded fashion market.
- E-commerce
- The Atelier New Regime's successful web store highlights the growing importance of e-commerce in the fashion industry.
