The Pixel by Labcorp At Home COVID-19 Collection Kit is Available Now
Michael Hemsworth — December 22, 2020 — Business
References: walgreens & drugstorenews
The Pixel by Labcorp At Home COVID-19 Collection Kit is being made available by Walgreens as part of the Walgreens Find Care platform in an effort to make testing from home easier for consumers. The kit is being made available after completion of an eligibility survey and will be sent to the customer's home overnight via FedEx Express. The test can be sent back upon completion and results will be posted online with a healthcare staff member contacting the person to discuss what they should do in the case of a positive result.
Executive Vice President and Chief Marketing Officer at LabCorp Amy Summy spoke on the new partnership saying, "LabCorp and Walgreens share a common goal of helping customers find easy and safe ways to get COVID-19 test results and make informed health decisions. We’re excited to expand our collaboration and make our popular and easy-to-use Pixel by Labcorp COVID-19 At-Home Collection Kit available to even more customers.”
Executive Vice President and Chief Marketing Officer at LabCorp Amy Summy spoke on the new partnership saying, "LabCorp and Walgreens share a common goal of helping customers find easy and safe ways to get COVID-19 test results and make informed health decisions. We’re excited to expand our collaboration and make our popular and easy-to-use Pixel by Labcorp COVID-19 At-Home Collection Kit available to even more customers.”
Trend Themes
1. At-home Testing Kits - The availability of at-home testing kits for various health conditions, such as COVID-19, presents an opportunity for disruption in the healthcare industry.
2. Direct-to-consumer (DTC) Pharmacy - The partnership between LabCorp and Walgreens highlights the growing trend of direct-to-consumer pharmacy services, enabling customers to access necessary medications and tests conveniently.
3. Telehealth and Remote Healthcare - The integration of online eligibility surveys, home delivery, and virtual consultations demonstrates the increasing adoption of telehealth and remote healthcare solutions to meet consumer needs during a pandemic.
Industry Implications
1. Healthcare - The healthcare industry can leverage the expansion of at-home testing kits and DTC pharmacy services to transform patient care and improve accessibility.
2. Pharmaceutical - Pharmaceutical companies can explore partnerships with retailers to offer direct-to-consumer pharmacy services and tap into the growing demand for convenient healthcare solutions.
3. E-commerce - The rise in at-home testing kits and remote healthcare presents a valuable opportunity for e-commerce platforms to expand their product offerings and cater to the evolving needs of consumers.
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