Rich Tonal Touchscreen Locks

Yale and Pantone Unveil a Limited Edition Assure Lock 2 Device

Yale works in collaboration with Pantone on a limited edition Assure Lock 2, which celebrates the 2023 color of the year by Pantone. It is 18-1750 Viva Magenta and it is seen decorating the traditional security system. The Assure Lock 2 also comes in the standard Black Suede, Nickel, or Bronze tonal options.

It connects by Bluetooth technology to lock and unlock or auto unlocking can be set up using a smartphone or Apple Watch. There is also an edition that fully relies on Wi-Fi with the capability of receiving real-time notifications even when homeowners are away. Additionally, the 18-1750 Viva Magenta version of the device is available as a touchscreen and key-free model as well.

Image Credit: Yale

Limited Edition Locks
Limited edition locks offer a disruptive innovation opportunity to create high-end, exclusive security solutions.
Bluetooth and Wi-fi Integration
The integration of Bluetooth and Wi-Fi technology in locks presents a disruptive innovation opportunity for enhanced convenience and connectivity in home security systems.
Touchscreen and Key-free Technology
The adoption of touchscreen and key-free technology in locks promotes a disruptive innovation opportunity for user-friendly and modern security solutions.

Industries Being Reshaped

Home Security Systems
Limited edition locks and the integration of Bluetooth and Wi-Fi technology in home security systems provide disruptive innovation opportunities in the home security industry.
Design and Fashion
The collaboration between Yale and Pantone for designing limited edition locks highlights the disruptive innovation opportunity for integrating fashion and design elements in security products.
Smart Home Technology
The adoption of touchscreen and key-free technology in locks presents a disruptive innovation opportunity in the smart home technology industry for seamless integration with other smart devices and systems.
SCORE
6.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 80%
Activity 95%
Freshness 19%

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