Tai Pei Asian Entrees Now Contain Less Salt and More Flavor
Michael Hemsworth — June 7, 2017 — Lifestyle
References: preparedfoods
Many frozen cuisine choices are often associated with being loaded with salt and packed with preservatives, but the new recipe behind the Tai Pei Asian Entrees is intended to end this. Made without the use of preservatives, artificial colors or flavors, the frozen meals are made with about 20% less sodium than the brand's previous meals.
The new meal options include Chicken Fried Rice, Beef and Broccoli, Sweet and Sour Chicken and Chicken Chow Mein, which are all able to be prepared in the microwave and have improved nutritional value. This means that the whole line of Tai Pei Asian Entrees can be enjoyed when craving takeout without having to worry that they aren't as healthy as other options on the market.
The new meal options include Chicken Fried Rice, Beef and Broccoli, Sweet and Sour Chicken and Chicken Chow Mein, which are all able to be prepared in the microwave and have improved nutritional value. This means that the whole line of Tai Pei Asian Entrees can be enjoyed when craving takeout without having to worry that they aren't as healthy as other options on the market.
Trend Themes
1. Preservative-free Frozen Meals - Opportunity to cater to health-conscious consumers who are looking for convenient, ready-to-eat meals without preservatives.
2. Reduced Sodium Meals - Opportunity to target consumers who are actively seeking lower sodium options in their frozen meal choices.
3. Improved Nutritional Value - Opportunity to appeal to consumers who prioritize healthy eating by offering frozen meals with improved nutritional profiles.
Industry Implications
1. Frozen Food Industry - Opportunity for frozen food companies to tap into the growing demand for healthier, preservative-free options.
2. Convenience Food Industry - Opportunity for convenience food brands to differentiate themselves by offering preservative-free frozen meals with improved nutritional value.
3. Health Food Industry - Opportunity for health food companies to expand into the frozen meal market by providing preservative-free, reduced sodium options.
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