Drunk Elephant's A-Shaba Complex Eye Serum is a lightweight and moisturizing product for the delicate eye area that can be used under the eyes, along the orbital bone and on the eyelids—which is rare for a product that contains retinol.
Drunk Elephant fans who know the brand well may recognize the all-new A-Shaba Complex Eye Serum as an upgraded version of the brand’s OG Shaba Eye Serum from 2015. This new formula features new ingredients like 0.1% pure vegan retinol for smoothing and elasticity, 3% caffeine to diminish puffiness and copper peptides to support the production of collagen.
Skincare consumers are interested in eye care products with advanced active ingredients, especially as people become more informed about the benefits of incorporating effective ingredients into their skincare routines.
What's Driving This Trend
- Advanced Active Eye Serums
- Demand for eye care products with advanced active ingredients is increasing.
- Vegan Retinol Eye Serums
- Eye care products that feature vegan retinol are becoming more popular.
- Moisturizing Eye Serums
- Eye care products that help moisturize the eye area are becoming more in demand.
Who This Affects Most
- Skincare Industry
- The skincare industry can capitalize on the increasing demand for advanced active eye serums.
- Beauty Industry
- Beauty companies can explore incorporating vegan retinol into their eye care products to stay on-trend.
- Natural and Organic Products Industry
- Companies that specialize in natural and organic skincare products can create new eye care products with moisturizing properties.
