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Faded Neon Illustrations

Artist Andrew Clark Combines a Vintage Look with Bright Colors

— August 2, 2011 — Lifestyle
London-based artist Andrew Clark has a portfolio that shows the power of genuine stylistic versatility. As an artist, Andrew Clark primarily focuses his work in the advertising, editorial, music, and fashion world and that's the kind of variety that is most evident in his portfolio.

As an artist, Andrew Clark has had his work featured in an impressive range of cities from Tokyo to Sao Paulo, Beijing to New York, and his work has appeared in the pages of major publications like Wallpaper* Magazine, Billboard, the Telegraph, and Time Out.

My favorite part of Clark's portfolio is how his work seems to blend a vintage elements with effervescent coloring to create a distinctive aesthetic that is one part throwback and one part new age.

My favorite Andrew Clark illustration is a mixed media drawing of Manchester United superstar Wayne Rooney. His eyes carry the sort of empty, single-minded fire that top level athletes need to compete in games that carry the stakes many of Rooney's do. Clark connects the viewer with the psyche of a superstar, and that takes talent.

Up next for artist Andrew Clark: A concept book entitled 'The Clark Alphabet' which is based on the idea of a alphabet created based on easily recognizable shapes situated in an every day environment, making the images a sort of code to be deciphered by the readers.
Trend Themes
1. Vintage-inspired Illustrations - Opportunity for various businesses to incorporate vintage design elements in their branding for a unique and timeless aesthetic.
2. Effervescent Color Palettes - Opportunity for cosmetic and fashion industries to modernize their packaging and branding with bold and bright colors.
3. Mixed Media Art - Opportunity for businesses to explore the intersection of traditional and digital art mediums for dynamic marketing campaigns.
Industry Implications
1. Advertising - Opportunity for advertising agencies to incorporate vintage and mixed media artwork into their marketing campaigns for a unique and eye-catching look.
2. Fashion - Opportunity for fashion industry to adopt effervescent and vintage design elements in their branding to appeal to a wider audience.
3. Publishing - Opportunity for book publishers to incorporate mixed media and vintage-inspired illustrations in their book covers to stand out in a saturated market.
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