The Artisanal Ansatz x Bic Collaboration Offers Classic Summer Staples
Leslie Chen — May 16, 2012 — Fashion
References: colette.fr & blog.urbanoutfitters
A pen may not be your preferred artistic tool, but this Artisanal Ansatz x Bic collaboration makes the little ballpoint wonder seem like it could create a masterpiece.
Filled with intricately designed classic T-shirts that look like they've been created with pens, the collection offers a simple way to make a statement. The theme of the line is centred around the 21st century man who is synonymous with words like profit, alienation, injustice and time. Each of the five tees comes with a Bic pen and a notepad inscribed with the Artisanal Ansatz x Bic collaboration name.
The designs are being sold exclusively at Colette in Paris, making each of these Bic-inspired staples sure to fly off the shelves in no time.
Filled with intricately designed classic T-shirts that look like they've been created with pens, the collection offers a simple way to make a statement. The theme of the line is centred around the 21st century man who is synonymous with words like profit, alienation, injustice and time. Each of the five tees comes with a Bic pen and a notepad inscribed with the Artisanal Ansatz x Bic collaboration name.
The designs are being sold exclusively at Colette in Paris, making each of these Bic-inspired staples sure to fly off the shelves in no time.
Trend Themes
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Pen-inspired Fashion — Opportunities for collaborations between fashion and art brands to create unique and intricate designs.
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Artistic Collaborations — Increasing collaborations between artists and everyday brands for unique and inspired products.
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Personalized Product Experience — Offering customers an interactive experience with personalized pens for shirt designs.
Industry Implications
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Fashion — Opportunities for fashion brands to collaborate with art and stationery companies for unique product offerings.
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Stationery — Growing demand for personalized pens as a method to create unique fashion designs.
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Art — Opportunities for artists to collaborate with everyday brands for inspired products and to expand their audience.
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