'Artful DNA' is a new platform that allows users to turn their genetic information into a custom work of art. As genetic testing becomes more accessible for the average consumer, companies are looking for unique ways to put this information to good use.
Working in conjunction with 23andMe, Artful DNA provides a platform for users to create custom visuals out of their genetic information. To use the service, users simply log in with their 23andMe account. The company will then provide a printable PDF or a framed print of the user's genome. The prints provide a visual way to conceptualize genetic information, while also serving as a piece of custom artwork.
Great for gifts or personal use, the genetic prints provide a creative use for genetic data.
What's Driving This Trend
- Personalized DNA Art
- Creating custom artwork using an individual's personal genetic information.
- Consumer Genetic Testing
- Increasing accessibility to affordable consumer genetic testing services.
- Bio-inspired Art
- Incorporating biological concepts and data into works of art.
Who This Affects Most
- Biotech
- Using genetic data for creative purposes to create new product lines and services.
- Fine Art
- Exploring new mediums for artistic expression and incorporating unique data sets into works of art.
- E-commerce
- Creating new markets for products that enable consumers to personalize genetic data and turning it into custom artwork.
