Gillian Wearing is a Turner Prize-winning British artist whose most recent work takes cues from innovative AI technology in the form of an art video installation. Exhibiting at the Cincinnati Art Museum, the creative uses lip-syncing, masks and deepfake video technology to discuss questions of identity. By allowing other people to become her, Wearing is balancing the fact that "[she] becomes other people in [her work] via silicon masks."
The art video installation is "an ad of [Wearing]" where strangers temporarily take her place. The piece was completed in collaboration with advertising agency Wieden + Kennedy. Recognizing the huge potential of deepfake video technology as a means of shocking the audience and grasping their attention, the work of art is truly groundbreaking and somewhat ethereal.