Gillian Wearing's Has a Piece That Doubles as Art & Advertising
Kalina N — January 29, 2019 — Pop Culture
References: cincinnatiartmuseum.org & fastcompany
Gillian Wearing is a Turner Prize-winning British artist whose most recent work takes cues from innovative AI technology in the form of an art video installation. Exhibiting at the Cincinnati Art Museum, the creative uses lip-syncing, masks and deepfake video technology to discuss questions of identity. By allowing other people to become her, Wearing is balancing the fact that "[she] becomes other people in [her work] via silicon masks."
The art video installation is "an ad of [Wearing]" where strangers temporarily take her place. The piece was completed in collaboration with advertising agency Wieden + Kennedy. Recognizing the huge potential of deepfake video technology as a means of shocking the audience and grasping their attention, the work of art is truly groundbreaking and somewhat ethereal.
The art video installation is "an ad of [Wearing]" where strangers temporarily take her place. The piece was completed in collaboration with advertising agency Wieden + Kennedy. Recognizing the huge potential of deepfake video technology as a means of shocking the audience and grasping their attention, the work of art is truly groundbreaking and somewhat ethereal.
Trend Themes
1. Deepfake Art Installations - Using deepfake technology in art installations has the potential to challenge and explore identity themes in innovative ways.
2. Artvertising Collaborations - Artists and advertising agencies collaborating on projects could revolutionize the advertising industry and lead to more engaging ad campaigns.
3. Interactive Video Art - Interactive video installations that allow the audience to participate and become part of the art piece could be the next big trend in the art world.
Industry Implications
1. Art - The use of deepfake technology in art installations presents a disruptive opportunity for the art industry to adopt more innovative and cutting-edge approaches.
2. Advertising - Collaborations between artists and advertising agencies have the potential to create more attention-grabbing and unique ad campaigns, disrupting the traditional advertising industry.
3. Technology - The emergence and growing sophistication of deepfake technology presents a significant disruptive opportunity for various industries, including entertainment and education.
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