The Society of Illustrators Museum in New York opens the “In the Line of Fashion” exhibition today.
Featuring sketching, drawing and coloring from the golden age of illustration—primarily the 1940’s and 1950’s, although the exhibit contains some contemporary pieces—the Museum celebrates artists like Alvaro, McClelland Barclay, Rene Robert Bouche, Chuck Nitzberg, and Steven Broadway.
Implications - Illustrated fashion captures the world of style outside of the confines of reality. Consumer's are looking to immerse themselves in fantastical imagery full of bold color palettes and daring designs. This drive to escape "real life" is evident not only for fashionistas, but consumer bases industrywide. Brands should make their messages pop like these illustrations, which allow them to stand out from the crowd.