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Glow-in-the-Dark Art Figurines

The Art History Heroes Collectibles Now Include da Vinci

— August 15, 2017 — Life-Stages
As a follow-up to the success of its growing line of Art History Heroes, which includes collectibles modeled after icons like Frida Kahlo and Van Gogh, Today is Art Day is now launching a trio of miniature art history figurines.

The new collection includes Leonardo da Vinci, Vermeer and Rembrandt, which are sold with fitting accessories and features like hats, pearl earrings and different facial features that can be mixed and matched. On top of this, each art history figure comes with a small standing easel and a few masterpieces that can be slotted into an insert.

As part of its crowdfunding campaign on Kickstarter, Today is Art Day is making ‘The Old Masters Expansion’ available for supporters at a special rate as a set of three.
Trend Themes
1. Miniature Art History Figurines - Disruptive innovation opportunity: Creating a market for collectible miniatures of famous artists, expanding the scope of art-related merchandise.
2. Mix-and-match Accessories for Figurines - Disruptive innovation opportunity: Offering customizable figurines with interchangeable accessories, appealing to collectors who enjoy personalizing their collectibles.
3. Art History Collectibles with Insert Masterpieces - Disruptive innovation opportunity: Providing art history enthusiasts with collectibles that feature miniature masterpieces, giving them a unique and immersive experience.
Industry Implications
1. Collectibles - Disruptive innovation opportunity: Introducing a new line of art-themed collectibles that cater to art history enthusiasts and collectors.
2. Art Merchandise - Disruptive innovation opportunity: Expanding the market for art-related merchandise by offering collectible figurines and accessories inspired by famous artists.
3. Crowdfunding - Disruptive innovation opportunity: Leveraging crowdfunding platforms like Kickstarter to launch and promote art-related products, allowing for direct engagement with supporters and potential customers.
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