Sara Marques de Oliveira and Vanda Noronha are the brains behind Arrete Mon Coeur, a joint photography project that combines girliness and sweets. Girls may be made of sugar and spice and everything nice, but the subjects in these photos have something more sinister lurking beneath the surface.
Marques de Oliviera and Noronha make a point of never photographing their subjects' eyes. The lack of eye contact adds mystery to the series of phantasmagoric images. Arrete Mon Coeur, which translates to 'Stop my heart,' is located in Lisbon, Portugal.
Key Themes Behind This Trend
- Phantasmagoric Imagery
- Creating photographs that combine girliness with darker undertones, avoiding eye contact to add mystery and intrigue.
- Creative Collaboration
- Joining forces with a partner to create unique artistic works that capture the imagination and push the boundaries of traditional photography.
- Artistic Ambiguity
- Crafting works of art that leave room for interpretation, allowing viewers to assign their own meanings and engage with the art in their own unique way.
Where This Applies
- Fine Art Photography
- Developing new techniques for creating evocative and thought-provoking works of art through the medium of photography.
- Marketing and Advertising
- Developing visually-striking media campaigns that capture the attention of audiences and leave a lasting impression.
- Fashion
- Incorporating artistic and unusual photography styles into fashion campaigns to create a unique and unforgettable aesthetic.
