Internationally renowned blogger and tastemaker Marcus Troy recently released a limited run of his new Armoire cap by New Era. Available exclusively to family and friends, the hat features a key-hole design incorporating his initials 'MT.' "A baseball cap has always been a staple piece in modern wardrobe, so it was only fitting that I begin the journey of Armoire with this product," says Troy on his blog. Designed by fellow Canadian Bryan Espiritu, Armoire was named with the French word for wardrobe in mind.
Born and raised in Montreal, Troy is a leader in brand experiences and has done work in the past with Timberland and Nike. He's seen as a leader in fashion and branding, but until now had never offered his audience "a tangible piece" of his own identity. Like his identity, the fitted cap appears to have pieces that fit together to make one holistic shape: the triangle. Whether it's a coincidence that this shape represents strength is up to interpretation.
This product signifies a major step forward in Marcus Troy's personal branding. Having long been a cultural commentator and expert in evangelizing the message and essence of other brands, Marcus Troy's entry into the marketplace of fashion/street wear is a significant development.