maharishi Taps New York's Kunle Martins for a New Capsule
Kanesa David — July 23, 2022 — Fashion
References: maharishistore & hypebeast
maharishi has debuted a new collaboration with Kunle Martins (also known as EARSNOT) for a 10-piece capsule collection that celebrates the rainbow tag created to mark the 50th anniversary of the Stonewall Riots in New York City. Kunle Martins is the founder of the New York graffiti crew IRAK, which began as a group of art-obsessed friends. Arriving just after Pride Month in June, the collection comprises T-shirts, trousers, outerwear, headwear, and stickers with Kunle’s rainbow motif and an embroidered dragon.
The collection spotlights the ‘Original Snopants,’ which can be shopped in two loose and straight-fit styles. A long sleeve shirt shows off a bold tiger design and the IRAK logo, while the reverse features maharishi branding and a Lunar New Year design.
The maharishi x IRAK collaboration is now available on the former’s website.
Image Credit: maharishi
The collection spotlights the ‘Original Snopants,’ which can be shopped in two loose and straight-fit styles. A long sleeve shirt shows off a bold tiger design and the IRAK logo, while the reverse features maharishi branding and a Lunar New Year design.
The maharishi x IRAK collaboration is now available on the former’s website.
Image Credit: maharishi
Trend Themes
1. Stonewall-celebrating Clothing Capsules - Collaborations between fashion brands and artists to create clothing lines celebrating and showcasing messages of diversity, inclusivity, and social issues.
2. Graffiti-inspired Streetwear Capsules - Artistic collaborations in streetwear fashion, featuring graffiti-inspired designs on clothing and accessories, to appeal to young urban consumers who seek edgy and culturally relevant fashion statements.
3. Sustainable Streetwear Fashion - Partnerships between fashion brands and sustainable fashion advocates using eco-friendly materials and ethical manufacturing processes, in response to growing consumer demand for environmentally-conscious fashion choices.
Industry Implications
1. Fashion - Fashion brands partnering with artists for capsule collections that promote inclusivity and social causes, offering new business opportunities for retail and online fashion companies.
2. Streetwear - Streetwear fashion collaborating with graffiti artists to design clothing and accessories that appeal to younger consumers, creating a new market segment for streetwear companies and retailers.
3. Sustainable Fashion - Partnerships between fashion brands and eco-friendly clothing advocates to produce fashion products using ethical manufacturing practices and environmentally-conscious materials, generating new business opportunities for sustainable fashion companies.
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