Sizzling Seaside Fun in Armani Exchange S/S ‘09

We’ve seen a number of ad campaigns flirt with the summer theme, but the new Armani Exchange Spring/Summer 2009 campaign dives head first with sizzling ads that were shot on location at the isolated Islamorada beaches of the Florida Keys.

Photographer Tom Munro captured models Kerry Degman, Parker Gregory and Rianne Ten Haken frolicking in hammocks, jeep cars and just having a good time at the beach.

The models were styled by fashion editor Victoria Bartlett.

The first 7 images in the gallery are the official ads and the rest are behind-the-scenes photos of the campaign.