Draping Designer Editorials

The Pop Magazine Armani 80 Autumn/Winter 2014 Photoshoot is Wrapped

The Pop Magazine Armani 80 editorial incorporates a series of long, draping looks. Models Vivian Solari and Leonardo Rousseau sported the loose apparel, all of which was taken in and delivered to viewers by the lens of photographer Harley Weir.

Central to Weir's images was his capture of free flowing apparel. Instead of putting together sultry, tight fitting ensembles, both Solari and Rousseau wore baggy pieces that leave much to the imagination.

Showcased via the oversize outfits were backless ballroom gown dresses, couture beaded shawls, wrap up skirts featuring chaotic prints, harem pants and long, floor-length capes. Evidently there is much to pick and choose from, especially for those who appreciate generous cuts and fabrics.

Draping Fashion
Opportunities to disrupt the tight-fitting fashion industry by incorporating the use of free-flowing, draping designs.
Oversized Apparel
Opportunities to disrupt traditional sizing conventions by integrating baggy, oversized garments into clothing lines.
Backless Gowns
Opportunities to disrupt traditional formalwear by creating backless ballroom gown dresses featuring couture beaded shawls.

Sectors Adopting This

Fashion
The fashion industry can adopt these draping and oversized designs to attract customers seeking a unique, non-traditional look.
Formalwear
The formalwear industry can incorporate backless gowns with couture beaded shawls to offer a fresh and trendy formal look.
Photography
Professional photographers can use draiping designs in their editorials to capture a unique and free-flowing look that stands out from traditional photography styles.
SCORE
1.4 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 25%
Activity 10%
Freshness 8%