Aria 5° is the newest innovation from sustainable footwear brand VIVAIA and it invites women to discover a pair of flats that delivers the level of comfort of athletic shoes. The third generation of its hero product is the result of collecting feedback from online reviews and rigorous product testing campaigns.
These flats are not only stylish enough for any occasion, they deliver a level of unparalleled support thanks to ergonomic improvements and details gleaned from the design and technology behind popular athletic shoe brands. The sustainable flat features a completely redesigned insole, midsole and outsole with notable changes like a five-degree shift swing and wider toe box, an ultra-soft knit upper that's foldable, machine-washable and lightweight—the brand likens the Aria 5° to "three small boxes of paper clips of weight per shoe."
What's Driving This Trend
- Comfortable Flats
- Opportunity for footwear brands to innovate in creating flats with the same level of comfort as athletic shoes
- Ergonomic Design
- Opportunity for companies to invest in ergonomic research and design to improve the comfort and support of everyday footwear
- Sustainable Footwear
- Opportunity for brands to adopt sustainable practices and materials in producing footwear without compromising comfort and support
Who This Affects Most
- Footwear Industry
- Opportunity for companies to innovate and improve the design and functionality of everyday footwear to cater to consumers' demands for comfort and sustainability
- Fashion Industry
- Opportunity for brands to incorporate comfortable and sustainable footwear into their collections, making it a new trend in fashion
- Athletic Shoe Industry
- Opportunity for athletic shoe companies to expand their products into everyday footwear by leveraging their design and technology to improve comfort in flats and other types of shoes
