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Whimsical Mixed-Use Objects

Bureau Spectacular Takes on the P.O.D.System Architecture Challenge

— November 3, 2018 — Art & Design
The P.O.D.System Architecture challenge is a playful project by adidas Originals and Dezeen that inspires creative thought in a collaborative environment. The latest installment features Bureau Spectacular architects Joanna Grant and Jimenez Lai. The brief called for a design that is informed by adidas' recently released P.O.D.System shoe model — a pair of high-performance footwear.

Bureau Spectacular's response to the playful architecture challenge is absolutely whimsical. It boasts a toy-style multifunctional structure. Full of color and shapes, Grant and Lai deliver a "1:100 scale model of a conceptual mixed-used development" that boasts a group of high-rises. In addition, the two architects make their creation functional. The fantastical structure can double down as a cat tower — a definite benefit for furry companions.
Trend Themes
1. Playful Architecture - Disruptive innovation opportunity: Explore the use of playful and whimsical designs in architecture to create unique and engaging spaces.
2. Multifunctional Structures - Disruptive innovation opportunity: Design structures that serve multiple purposes, combining functionality and aesthetics to provide added value.
3. Conceptual Mixed-use Development - Disruptive innovation opportunity: Develop innovative concepts for mixed-use developments that incorporate creative and imaginative elements to enhance the overall experience.
Industry Implications
1. Architecture - Disruptive innovation opportunity: Embrace whimsical and playful designs in architecture to create unique and memorable structures that stand out in the industry.
2. Footwear - Disruptive innovation opportunity: Collaborate with architects and designers to incorporate elements from shoe models into the design of footwear, offering innovative and distinctive products.
3. Pet Products - Disruptive innovation opportunity: Explore the integration of functional and visually appealing elements in pet products, such as cat towers, to provide added value and enhance the pet ownership experience.
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