Tannenbaum-Inspired Installations

This Architectural Christmas Tree Invites Atypical Interaction

No doubt, you're probably accustomed to seeing yuletide fir trees standing upright indoors, yet this architectural christmas tree has been designed to take a different orientation. Robrecht Vanhauwere and his team of fellow students were assigned to create an Xmas-themed sculpture that would branch out from the usual symbolic clichés.

Their idea was to model a tannenbaum divided into several separate segments, as if its boughs were visually broken up by wrapped decorative garlands. The general conical shape of the coniferous was established with gradually shrinking sections, arranged horizontally across the floor. This architectural christmas tree lies down instead of pointing upwards, encouraging people to engage with it by weaving in and out of the irregularly shaped arboreal fragments.

Interactive Christmas Tree Sculptures
Designing Christmas tree sculptures that invite atypical interaction presents a disruptive innovation opportunity in the holiday decor industry.
Unconventional Holiday Decor
Creating holiday decor that steps away from traditional symbolism provides a disruptive innovation opportunity in the seasonal decor industry.
Segmented Tree Installations
Developing installations that break down traditional objects into segmented components opens up a disruptive innovation opportunity in the art installation industry.

Sectors Adopting This

Holiday Decor Industry
The holiday decor industry can benefit from disruptive innovations through new, interactive designs that move away from traditional holiday symbols.
Seasonal Decor Industry
The seasonal decor industry can benefit from disruptive innovations that provide customers with unique and unconventional decor options for various holidays and seasons.
Art Installation Industry
The art installation industry can benefit from disruptive innovations that incorporate segmented components to create new forms of sculpture and design.
SCORE
1.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 23%
Activity 13%
Freshness 8%