Re-Issued High-Back Reading Chairs

Cassina Relaunched Bodil Kjær's Relaxation-Focused Chair

Architect Bodil Kjær's chair design from the 1950s is making a timely come-back. Cassina reissued and adapted the Danish designer's chair to provide the perfect perch to unwind after a long day. Dubbed the High Back Chair, the architect initially created the piece of furniture to help young people relax after sitting in stiff office furniture all day.

Cassina decided to reintroduce the armless chair into its range. The brand has also included a version of the High Back Chair with arms to facilitate reading in comfortable positions. Consumers can purchase the revamped design in a range of colors and wooden finishes. Additionally, its padded seat and backrest are made from recycled polyurethane foam. Customers can opt to cover the foam in leather or textile.

Image Credit: Cassina

Reissued Furniture Designs
Old furniture designs being reintroduced with modern adaptations for current consumers.
Eco-friendly Home Decor
Home decor products designed with the environment in mind.
Comfort-focused Office Furniture
Office furniture designed with comfort as a priority.

Where This Applies

Furniture Industry
Opportunity to reintroduce classic furniture designs with modern updates and eco-friendly materials.
Home Decor Industry
Opportunity to produce home decor items that are both stylish and environmentally conscious.
Office Furniture Industry
Opportunity to improve office furniture designs to prioritize employee comfort and productivity.
SCORE
2.4 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 42%
Activity 20%
Freshness 11%