Many brands are experimenting with augmented reality experiences and mobile shopping services but South Korea's largest telecommunications company, KT Corp., recently launched an AR Market that brings the two together.
The AR Market is being touted as the "the country's first-ever mobile shopping service paired with AR technology" and it makes the experience of using one's smartphone or tablet to shop much more like browsing products in a physical store. With the new service, consumers are able to view augmented reality videos in 360 degrees.
For the summer, KT recently kicked off a month-long glamping event that will help to connect consumers to a variety of luxury camping products. As many camping essentials are designed to be neatly folded up and consume a considerable amount of valuable store space when displayed, this augmented reality solution offers a new way for consumers to experience a myriad of products.
Key Themes Behind This Trend
- Mobile AR Shopping
- KT Corp.'s AR Market is South Korea's first-ever mobile shopping service paired with AR technology, enhancing the experience of using smartphones or tablets to shop.
- Augmented Reality Videos
- Consumers can view 360-degree augmented reality videos through KT's AR Market, which offers a more immersive shopping experience.
- Virtual Product Display
- KT's AR Market provides a new way for consumers to experience products without the need for physical display space, creating space-saving opportunities for retailers.
Where This Applies
- Retail
- KT's AR Market creates opportunities for retailers to enhance the online shopping experience through virtual product display.
- Telecommunications
- As South Korea's largest telecommunications company, KT Corp.'s AR Market reflects opportunities for the telecommunications industry to leverage AR technology in their services.
- Luxury Camping
- KT's month-long glamping event, using AR technology, offers consumers a unique and immersive way to shop for luxury camping products, creating opportunities for the camping industry to experiment with AR technology.
