Cross-Cultural Fitness Spaces

Aqua Sports & Spa Offers Fitness Spaces and Relaxation Experiences

Merging western and Japanese concepts of materiality and spatial definition, Aqua Sports & Spa is a new health and fitness center designed by COE Architecture International. Owned by Seta Sports Connection, the massive 65,000sq ft building is located in Tokyo's Setagaya-Ku ward. The Aqua Sports & Spa currently houses a gym, spa lounge, traditional Japanese baths fed by onsen spring wells, and is the only private 50-meter swimming pool in greater Tokyo.

Part of the appeal of the Aqua Sports & Spa center is in its ability to promote personal sports training, while also presenting itself as a hospitable place for relaxation and leisure. Hotels and shopping centers are often the most attractive buildings in Japan and according to studio founder Christopher Coe, "This is not just a sports center, and it's not just a cafe. It’s an opportunity to consolidate all those interesting social space together.”

Cross-cultural Fitness Spaces
Opportunity to merge different cultural concepts and create unique fitness experiences.

Who This Affects Most

Health and Fitness
Opportunity to design fitness centers that combine exercise with relaxation and leisure experiences.
Hospitality
Opportunity to create fitness spaces in hotels that offer personalized sports training and relaxation experiences.
Architecture
Opportunity to design buildings that consolidate various social spaces and promote both physical activity and leisure activities.
SCORE
3.8 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 60%
Activity 46%
Freshness 8%