Apple Music Replay Provides Playlists of a User's Old Favorite Songs
Daniel Johnson — November 14, 2019 — Tech
References: beta.music.apple & engadget
'Apple Music Replay' is a new feature on the music streaming app that allows users to access their favorite songs from previous years. Users will be able to access the feature for each year they have been on the platform. Apple Music Replay will also create a custom playlist, where users can see their most listened to songs, artists and albums. The playlist are also easily sharable.
Additionally, users will have the ability to listen to the current year's playlist, which will be updated each week as listening habits are continued.
The feature allows users to engage in nostalgic listening, and it could prove especially popular among users that have been on the platform for multiple years.
Image Credit: Apple
Additionally, users will have the ability to listen to the current year's playlist, which will be updated each week as listening habits are continued.
The feature allows users to engage in nostalgic listening, and it could prove especially popular among users that have been on the platform for multiple years.
Image Credit: Apple
Trend Themes
1. Nostalgia Music Streaming Services - Developing music streaming apps with features that allow users to access their favorite songs from previous years could increase engagement with loyal users and encourage them to listen more on your platform.
2. Personalized Playlist Creation - Creating custom playlists of a user's most listened to songs, artists and albums could create a unique user experience and increase platform loyalty.
3. Real-time Playlist Updates - Updating a user's playlist in real-time based on their listening habits could keep users engaged with the app and create an addictive user experience.
Industry Implications
1. Music Streaming Services - Adding nostalgic music streaming features to your platform could be a way to differentiate yourself among competitors and retain loyal users.
2. Mobile App Development - Partnering with music streaming services to develop app features like personalized playlist creation and real-time updates could lead to more app downloads and increased user engagement.
3. Marketing and Advertising - Creating campaigns that target nostalgic music listeners and promoting personalized playlist creation could increase brand awareness and attract new users to your platform.
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