Goli Nutrition is introducing what it calls the world's first Apple Cider Vinegar Gummy and with it, the brand is inviting consumers to "taste the apple, not the vinegar." The ACV Goli Gummy was developed to make it easy for health-conscious consumers to enjoy the numerous benefits of apple cider vinegar without its strong taste. As Goli Nutrition Founder, Michael Bitensky puts it: "At Goli, we are proud to have reached our goal in finding a delicious way to mask the flavor of ACV while retaining its core benefits, and currently have a patent pending on our proprietary ability to do so."
The Goli Gummies are all-organic, non-GMO, Kosher, gluten-free and vegan, thanks to the fact that they are made with pectin, or orange peel, rather than gelatin, an animal by-product.
What Makes This Trend Stand Out
- Functional Gummies
- Developing functional gummies that provide the benefits of a health-related substance while masking its flavor has potential for disrupting the supplement market.
- Organic Supplements
- Creating supplements made from organic and vegan sources has potential for disrupting traditional supplement production lines.
- Consumer-targeted Supplements
- Targeting supplements towards consumers looking for an easier and novel way to take health-related products has potential for disrupting the supplement market.
Sectors Adopting This
- Supplement Industry
- Companies in the supplement industry can explore innovative ways to market supplements to a broader audience, including those who dislike the flavor of traditional supplements.
- Functional Foods Industry
- Companies in the functional foods industry can look at ways of incorporating healthy supplements into tasty and convenient forms such as gummies.
- Vegan Foods Industry
- Companies in the vegan foods industry can expand their product lines to include supplements that target vegan health and wellness concerns.
