LG Entertainment came up with the ingenious and wicked idea to prank its interviewees in Chile by using its high definition IPS screen to project images of the start of the apocalypse. The screen was disguised as a window and was such good quality, the interviewees freaked out and cowered for their lives. The best part was, the interviewer was in on it too.
This wasn't the first time LG has shown such creativity. Back in October 2012, LG installed its IPS monitors on the floor of its elevator to trick passengers into believing the elevator was about to smash to the ground. It is awesome to see how businesses can use these interesting and hilarious methods to market their new products.
This sort of prank advertising also ensures a product is memorable, really pushing for the campaigns to go viral. Companies are thus simultaneously advertising their product and entertaining the public with such hilarious and shocking campaigns.