Explore the world's #1 largest database of ideas and innovations, with over 400,000 inspiring examples.
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Join over 200,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Join 20,000,000+ people getting better and faster with our New York Times Bestselling methods, best innovation books & keynote videos.
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
Learn how the Trend Hunter harnesses the power of artificial intelligence.
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Keynotes, Workshops & Webinars
Empower your team with the insights and frameworks they need to innovate better and faster.
Custom Research
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Get answers to common questions about Trend Hunter.
Stay on the cutting-edge with the help of the Trend Hunter community.
Meet the team trusted by hundreds of leading businesses worldwide.
Find opportunities to accelerate your career with the #1 Trend Firm.
Catch up on noteworthy Trend Hunter news and media mentions.
Build a portfolio and put your trend-spotting abilities to the test.
Supercharge your marketing by partnering with Trend Hunter.
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
World Summit
Join the world's top innovators at our 3-Day Toronto event.
eLearning (NEW)
Prepare for the year's ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Innovation Events
Explore our 2020 tour dates and find the best city to inspire your team.
Custom Events
Host a custom innovation conference in your city that will inform and inspire.
Custom Training
Bring the Future Festival experience directly to your team with custom training packages.
Search our database of over 390,000 cutting edge ideas.

Secret Apartment

Hidden Home Built Into a Mall

— October 8, 2007 — Art & Design
Michael Townsend takes the term "mall rat" to a whole new meaning -- the Leesburg, Florida man literally lived in a mall for four years. He built a secret home in an abandoned section of his mall parking garage space which he deemed "the apartment."

"We saw this forgotten land in the mall," he said of his discovery in Providence Place Mall four years ago.

The most astounding part is that it took four years for him to get caught, but now that he has, he is speaking openly about his thoroughly bizarre experience. A self-described public artist, Townsend says that after finding the abandoned space, he committed to building a sanctuary there where he entertained friends and family, including his wife.

He was always stealth about it though, saying he didn't want to get caught for the sake of the security -- he wouldn't have wanted them to feel embarrassed or ashamed for not having caught on. After his arrest for trespassing, he's been a central focus of the media who are just as intrigued as I about life in a mall.

Oddly enough, I "Stumbled Upon" this site yesterday, but quickly left the site, thinking it was a joke. I thought, "How cool! Too bad it isn't real." I envisioned creeping around at night, trying on all the clothes I would love to buy if I could, playing with the ice cream machines in the food court and testing all the cool gadgets and technologies in the electronics store. If I knew there was no one watching, you bet I'd sneak over to Victoria's Secret, slip into something fun, and shimmy over to the Sony store to pump up some tunes where I would shake it til dawn.

"It was a genuine escape and it was a great place to be," he told CNN in a live video (follow the source link for the whole thing.)

At the end of his site, TrummerKind, he has a brief list of frequently asked questions, and fortunately, the answer to one of my most pressing ones was included: Does he have any other secret installments?


It's called "