At the start of this year, Weetabix fans across the UK helped to create the Any-Which-Way-A-Bix recipe book to share the many ways they enjoy eating Weetabix. As part of the recipe book, fans created recipes to inspire 24 tasty ways to enjoy Weetabix throughout the day. Now, the breakfast cereal brand is teaming up with Deliveroo to share the inspiring Any-Which-Way-A-Bix creations directly with consumers.
While people may only know Weetabix for breakfast, the eye-opening campaign has the potential to get people thinking more creatively. Five selected recipes are being made available for delivery, and pop-up kitchens will be assembling the meals in recyclable boxes with pre-measured ingredients to maximize convenience and cut down on waste.
Image Credit: Weetabix