Sportswear brand Lululemon recently launched its line of personal care items entitled 'Selfcare' and among the series is the 'Anti-Stink' deodorant. The main element of the product is in its namesake, making sure that it spreads the message that natural sweating is good for the body.
It is the odor that the product tackles immediately, done through a blend of anti-stink ingredients that still allows the body to freely sweat without the smell that comes with it. Additionally, it is free of aluminum and goes on the skin in a clear manner whilst feeling dry as well. The spray application also ensures added cleanliness with germ-free formats. The unisex deodorant boasts a black pepper sandalwood scent and the spray also delivers cooling elements for the underarms.
Image Credit: Lululemon
Key Themes Behind This Trend
- Natural Sweating
- An opportunity for deodorant brands to focus on products that allow the body to sweat naturally while combating odor.
- Anti-stink Ingredients
- The use of innovative ingredients that fight odor without inhibiting natural sweating presents a disruptive opportunity in the deodorant industry.
- Germ-free Formats
- Deodorant brands can explore germ-free application formats to provide added cleanliness and hygiene benefits.
Where This Applies
- Personal Care
- The personal care industry can leverage the demand for deodorants that promote natural sweating and fight odor effectively.
- Sportswear
- The sportswear industry can explore opportunities to develop deodorants that address odor issues associated with intense physical activities.
- Skincare
- The skincare industry can tap into the market by developing deodorants that contain ingredients promoting healthy underarm skin while preventing odor.
