Antipodes sparkling water is the world's first carboNZero product of its kind and is packaged in elegant and sustainable glass bottles.
"The antipodes sparkling water limited edition bottle commemorates the array of world firsts that this iconic New Zealand-owned company has achieved." These achievements include the water being crowned a gold metal champion sparkling water at various award ceremonies and its recognition by the United Nations for its environmentally responsible business model.
The antipodes sparkling water is available in 500ml and 1000ml sizes and is synonymous with purity and a clean, refreshing taste. The product is sourced from "beneath the earth’s surface at a depth of 327m," the home of "Antipodes; an artesian aquifer composed of silica rich ignimbrite rock." The result is a premium water source that is estimated to be aged between 50 to 300 years during the bottling process.
Key Themes Behind This Trend
- Carbonzero Certification
- Antipodes Sparkling Water's carbonZero certification presents an opportunity for other beverage brands to adopt sustainable practices and reduce their carbon footprint.
- Sustainable Packaging
- The use of elegant and sustainable glass bottles by Antipodes Sparkling Water showcases the potential for other beverage companies to prioritize eco-friendly packaging solutions.
- Artesian Aquifer Sourcing
- Antipodes Sparkling Water's sourcing of water from an artesian aquifer highlights the opportunity for other brands to explore unique and premium water sources, offering consumers a distinct product.
Where This Applies
- Beverage
- The beverage industry can embrace carbonZero certifications and sustainable packaging in order to meet growing consumer demand for environmentally-friendly products.
- Packaging
- The packaging industry can develop innovative and eco-friendly solutions, like glass bottles, to cater to the increasing market need for sustainable packaging options.
- Natural Spring Water
- The natural spring water industry can explore artesian aquifers as a premium source of water, providing consumers with a unique and high-quality drinking experience.
