This example of antipasti packaging is from Orto Mio, a new range of antipasti ingredients from European chain Penny Supermarkets. With over 3,500 stores in Europe, Penny Supermarkets is currently in the midst of a brand rejuvenation, adding plenty of internationally inspired items to their offering in hopes of capitalizing on the wave of food experimentation in Germany.
Designed by Garrick Hamm of the agency Williams Murray Hamm, the Orto Mio antipasti packaging speaks to the messy nature of enjoying such ingredients, often with one's hands while on the go. The casual vibe of the decorative jars is heightened with the incorporation of youthful drawings in vibrant colors.
Orto Mio is sure to turn heads in the supermarket thanks to its charming and pleasant animated branding.
Why This Trend Is Growing
- Youthful Packaging
- Incorporating drawings in vibrant colors can appeal to younger audiences and bring a fresher perspective to traditional packaging designs.
- Messy-friendly Packaging
- Designing packaging to suit the often messy or on-the-go nature of food consumption can create a unique and convenient experience for consumers.
- Branded Rejuvenation
- Injecting new life into an established brand can attract new audiences and capitalize on new trends.
Industries Being Reshaped
- Supermarkets
- Supermarkets can adapt to the wave of food experimentation and rejuvenation by offering new and creative packaging for their products.
- Food Packaging
- Innovative packaging design can enhance the consumer experience and differentiate products on crowded store shelves.
- Advertising and Branding
- Partnering with creative agencies to redesign packaging and incorporate new branding strategies can breathe new life into established brands and attract new audiences.
