Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Orto Mio is a Range of Antipasti Ingredients from Penny Supermarkets

 - Sep 14, 2015
References: packagingoftheworld
This example of antipasti packaging is from Orto Mio, a new range of antipasti ingredients from European chain Penny Supermarkets. With over 3,500 stores in Europe, Penny Supermarkets is currently in the midst of a brand rejuvenation, adding plenty of internationally inspired items to their offering in hopes of capitalizing on the wave of food experimentation in Germany.

Designed by Garrick Hamm of the agency Williams Murray Hamm, the Orto Mio antipasti packaging speaks to the messy nature of enjoying such ingredients, often with one's hands while on the go. The casual vibe of the decorative jars is heightened with the incorporation of youthful drawings in vibrant colors.

Orto Mio is sure to turn heads in the supermarket thanks to its charming and pleasant animated branding.