This example of antipasti packaging is from Orto Mio, a new range of antipasti ingredients from European chain Penny Supermarkets. With over 3,500 stores in Europe, Penny Supermarkets is currently in the midst of a brand rejuvenation, adding plenty of internationally inspired items to their offering in hopes of capitalizing on the wave of food experimentation in Germany.
Designed by Garrick Hamm of the agency Williams Murray Hamm, the Orto Mio antipasti packaging speaks to the messy nature of enjoying such ingredients, often with one's hands while on the go. The casual vibe of the decorative jars is heightened with the incorporation of youthful drawings in vibrant colors.
Orto Mio is sure to turn heads in the supermarket thanks to its charming and pleasant animated branding.