Not a lot is known about street artist Banksy; even Wikipedia isn't sure where he comes from or any details regarding his past.
Regardless of the lack of information, Banksy remains to be considered (arguably) one of the best street artists in the world.
Recently, the internet went a-buzz when this ad announced his summer show, though no specifics were given.
I guess those details don't matter when you're Banksy.
Implications - Consumers are immediately drawn to products through which they are able to utilize their own imagination. Products that enable consumers to customize, personalize or make the product their own in some manner will appeal to a wide clientele in today's industry. Mystery and fantasy are very appealing as they allow consumers to step outside their own world and enter into an unknown realm.