The anti-aging hand treatment by Augustinus Bader addresses an area that is often overlooked by those focused on prolonging their youthful complexion. The brand calls attention that the frequent hand-washing and the use of sanitizer can “strip hands of moisture—leaving them dry, dehydrated, and looking older than their actual years.” During COVID-19, individuals placed a renewed emphasis on washing hands and sanitizing and this will likely not subside in the post-pandemic period. A renewed focus on skincare targeting hands is warranted, as well.
The anti-aging hand treatment by Augustinus Bader works to restore moisture by introducing sustainably sourced shea butter, vitamin E, and glycerin. The formula is also informed by TFC8, known as the brand’s patented, exclusive complex that “guides key nutrients to the skin cells to repair and renew.” The treatment is completed with honey which soothes, softens, and serves as a natural antiseptic and peony abstract that fights pollution.
Image Credit: Violet Grey
Key Themes Behind This Trend
- Renewed Focus on Hand Skincare
- COVID-19 has increased the importance of hand hygiene, and new treatments will help address the dryness and aging caused by frequent hand-washing.
- Sustainability in Skincare
- The use of sustainably sourced shea butter in the Augustinus Bader hand treatment highlights the growing trend towards sustainable and ethical sourcing in the skincare industry.
- Multi-functional Hand Treatments
- The use of natural antiseptics and pollution-fighting ingredients in the Augustinus Bader hand treatment demonstrates an opportunity for multi-functional hand skincare products that address multiple concerns at once.
Where This Applies
- Skincare
- Companies in the skincare industry can develop innovative hand treatments that address the increased demand caused by the COVID-19 pandemic and the need for sustainable and multi-functional ingredients.
- Beauty
- Beauty brands can market anti-aging hand treatments as part of a complete skincare routine and capitalize on the trend towards sustainable and ethical sourcing in the industry.
- Healthcare
- Healthcare providers can recommend and sell anti-aging hand treatments to patients experiencing dryness and aging caused by frequent hand-washing and sanitizing.
