Best known for keeping computers safe from viruses, you'd never expect Norton to get into making anti-theft clothes. However, during a Betabrand think tank, a pair of RFID-blocking jeans was thought up and Norton agreed to lend its name to the project.
Each year, over 10 million identities are digitally pickpocketed and by 2015, it's expected that 70% of all credit cards will be vulnerable to these kinds of attacks. In response, Betabrand developed the READY Active Jeans, with pocket lining made from a special radio frequency identification blocking material to keep your information safe. Promoted as the 'READY Active Jeans Protected by Norton,' the color of the liner adopts the same color as the software company.