NortonLifeLock, a leader in personal cyber safety, has announced the launch of Norton AntiTrack, an all-new app and browser extension that helps users protect their personal data from sites and companies that track online activity.
Key features of the Norton AntiTrack include Anti-Fingerprint Capabilities, Tracker Cookie Blocking, Faster Browsing, and Tracking Dashboard, all of which work together to prevent websites from tracking and profiling users in ways that regular browsers -- and even specialty VPNs -- cannot.
"With Norton AntiTrack, we're delivering new ways to help put control back in the hands of consumers so they can help protect their online privacy," said Darren Shou, head of technology, NortonLifeLock.
Norton AntiTrack is now available in the United States for all Windows devices and can be downloaded as an extension for Mozilla FireFox, Google Chrome, Microsoft Edge.
Image Credit: Norton
Why This Trend Is Growing
- Anti-tracking Privacy Apps
- New privacy apps and browser extensions are aiming to protect user data from tracking and profiling by websites and companies.
- Tracker Cookie Blocking
- Anti-tracking apps are blocking tracker cookies and providing faster browsing for users.
- Control Over Online Privacy
- The launch of Norton AntiTrack is giving consumers more control over their online privacy.
Industries Being Reshaped
- Cybersecurity
- NortonLifeLock's launch of the Norton AntiTrack app and browser extension falls under the cybersecurity industry.
- Software
- App development companies that create anti-tracking privacy apps and browser extensions are part of the software industry.
- Browsers
- Browsers such as Mozilla Firefox, Google Chrome, and Microsoft Edge that allow anti-tracking privacy extensions are within the browsers industry.
