The Frizz Vanishing Oil Mimics the Composition of Healthy Hair
Laura McQuarrie — July 8, 2020 — Fashion
References: livingproof & cosmeticsbusiness
Living Proof assembled a lightweight anti-frizz oil blend by combining five nourishing hair oils: babassu, moringa, umutanga, jojoba and seabuckthorn oil. The Frizz Vanishing Oil is designed to not just support smoothness and shine but do so in a way that mimics the fatty acid composition of healthy hair. The Frizz Vanishing Oil also contains the brand's patented Healthy Hair Molecule, which was created to help the formula distribute and absorb.
The fast-absorbing blend of hair oils is packaged like a skincare product with a dropper so that it can be easily worked into the ends, allowing those with fine or thick or coarse hair to adjust the precise amount needed to suit their specific texture.
The cruelty-free oil blend is free from parabens, silicones and phthalates, and is suitable for both chemically and color-treated hair.
Image Credit: Living Proof
The fast-absorbing blend of hair oils is packaged like a skincare product with a dropper so that it can be easily worked into the ends, allowing those with fine or thick or coarse hair to adjust the precise amount needed to suit their specific texture.
The cruelty-free oil blend is free from parabens, silicones and phthalates, and is suitable for both chemically and color-treated hair.
Image Credit: Living Proof
Trend Themes
1. Lightweight Anti-frizz Oil Blends - Opportunity for creating lightweight anti-frizz oil blends that mimic the composition of healthy hair.
2. Fast-absorbing Hair Oils - Opportunity for developing fast-absorbing hair oil products that can be easily worked into hair ends.
3. Skincare-inspired Hair Oil Packaging - Opportunity for using skincare-inspired packaging, such as droppers, for hair oil products.
Industry Implications
1. Haircare Industry - Opportunity for haircare companies to innovate by creating lightweight anti-frizz oil blends.
2. Beauty Industry - Opportunity for beauty companies to develop fast-absorbing hair oil products for different hair textures.
3. Packaging Industry - Opportunity for packaging companies to offer skincare-inspired packaging solutions for hair oil products.
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