- Oct 29, 2008   Updated: Jul 18 2011
References: io9
Finally, a vice that keeps on giving. BioBeer is being dubbed as a new type of anti-cancer beer. Students from Houston's Rice University are working on a brew that contains resveratrol, a chemical “believed to be responsible for reduced cancer rates in lab tests.” The super beer has also been found to increase the lifespans of several short-living species of animals.

Science is a wonderful thing.

Image by thefoodmonkey (Flickr)

Implications - Consumers today are much more willing to invest in a product that boasts a variety of qualities from which their health can benefit. Businesses that market their products as contributing to the well-being of its consumers will see large returns in today's nutrition-conscious society.