Another Studio, a London-based company that's know for their quaint gifts, created architectural book page markers called City Clips. They started with London and have now introduced New York and Paris to the collection of stainless steel page markers. Each city is represented by four well-known landmarks that are 5000 times smaller than the actual buildings.
The New York City Clips celebrate the city's skyscrapers and feature The Empire State Building, The Chrysler Building, The New York Life Building and Hearst Tower. The Parisian page markers pay tribute the city of love's rich architectural history with Tour Eiffel, Cathedrale Notre Dame de Paris, La Grande Arche de la Defense and Sacre-Coeur Basilica.
It can be said that reading a book can take you to another world. Now you can feel like your traveling around the globe with these internationally-inspired page markers too.
Key Themes Behind This Trend
- Architectural Book Page Markers
- The creation of architectural page markers represents an opportunity for companies to enter the book accessories market in a unique and innovative way.
- City- Inspired Book Accessories
- The introduction of internationally-inspired page markers indicates an opportunity for companies to expand their book accessory offerings to showcase different cities around the world.
- Miniature Landmark Replicas
- The use of miniature architectural landmarks as page markers highlights an opportunity for companies to leverage 3D printing technology and capitalize on the miniature figurine market.
Where This Applies
- Book Accessories
- The creation of these unique page markers presents opportunities for book accessory companies to create new, innovative products that cater to the interests of avid readers worldwide.
- Tourism
- The introduction of internationally-themed page markers delivers an opportunity for tourism companies to tap into a new market and increase brand awareness with travelers visiting different cities.
- Gifts and Souvenirs
- The development of miniature architectural landmarks as page markers is an opportunity for gifts and souvenirs companies to create miniature replicas of iconic landmarks for customers to take home and display as mementos.
