Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Fashion Design Duo 'Anntian' Creates Oversized Pieces with Crazy Prints

 - Aug 28, 2010   Updated: Jul 7 2011
References: & dazeddigital
Ann Hilken and Christian Kurt are Anntian, a Berlin fashion brand that offers wearable pieces with unapologetic style. Zig-zag prints, an oversized silhouette, loud colors and geometric shapes are all what makes Anntian, well, Anntian.

"It's the people that bring 'beauty' to fashion, not the other way around," says Anntian. Now, that's the kind of philosophy you want when you're picking out what to wear in the morning.

Implications - No longer looking to blend in by wearing simple styles, consumers desire ways to stand out. Products featuring bold aesthetics are appealing to those who want to make a statement with their clothing choices. In order to attract more customers, a company could focus on this desire for more daring styles.