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App-Controlled Racing Cars

The Anki Overdrive Starter Kit is Designed to Be Totally Customized

— October 30, 2015 — Tech
The Anki Overdrive Starter Kit is sure to be on many Christmas lists this holiday season. Designed to look and operate like a traditional race car set, the Anki Overdrive Starter Kit has a few distinct differences that set it apart from the competition. First off, instead of featuring controllers, the Anki Overdrive Starter Kit uses a smartphone app for users to operate the vehicles. Next, the racing track can be reconfigured into over seven different designs, so kids never get bored of racing one track over and over.

Compatible with both Android and iOS devices, the Anki Overdrive Starter Kit is an innovative update to the traditional remote control car that works with existing technology rather than providing additional accessories.
Trend Themes
1. App-controlled Toys - There is an opportunity for other toy companies to create app-controlled versions of their existing products for a new generation of tech-savvy kids.
2. Customizable Gaming - As seen with the Anki Overdrive Starter Kit, there is a demand in the gaming industry for customizable products that allow for personalization and diversity in playing experiences.
3. Mobile Device Integration - Other industries could benefit from integrating mobile device technology, such as creating home appliances that can be operated through an app for added convenience.
Industry Implications
1. Toy Industry - Toy companies can implement app-controlled technology in their existing products, opening up possibilities for new innovation and engaging with a new generation of tech-savvy children.
2. Gaming Industry - There is an opportunity for the gaming industry to produce customizable products to provide diverse and personal gaming experiences for its customers, which could revolutionize the industry.
3. Home Appliances Industry - Manufacturers in the home appliances industry could incorporate mobile app technology to enhance the user experience, allowing for remote control and added convenience.
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