Taipei's Department of Technology Adopts an Anime Mascot

As well as being able to find anime characters on TV screens and comic book pages, Taiwan's Department of Technology in Taipei is embracing an anime mascot called '230-chan.' This animated character is being branded as the mascot for the capital city's telecommunications department.

Since 230-chan made her debut on the department's Facebook page, she has become a sensation. The technology mascot comes equipped with a backstory that reveals she's actually an alien who is visiting Earth from a far-off galaxy, visiting alongside a robotic pet rabbit.

Since anime and manga are so approachable to consumers, dozens of brands are now adopting cartoon characters as brand representatives or making them visible parts of marketing schemes in order to keep with the times and consumer interest.