These Angel Delight Products are Launching into Convenience Stores
Michael Hemsworth — January 18, 2022 — Marketing
References: premierfoods & talkingretail
These new Angel Delight dessert pots are being launched by Premier Foods into the convenience store and wholesale channels to offer consumers a convenient way to enjoy a sweet treat. The products come in the form of the refrigerated Butterscotch & Chocolate and Chocolate & Salted Caramel pots that are high in favor but low in calories at 114-calories and 118-calories, respectively. The airy profile of the dessert could help to make them more permissible as a midday indulgence for those seeking out a sweet treat.
Food-to-Go Innovation Manager for Premier Foods Ben Know commented on the new Angel Delight dessert pots saying, "These new Angel Delight pots are an ideal solution for growing the choice of desserts for consumers shopping food-to-go. They taste great and are light enough for those looking for a sweet treat without the guilt. Angel Delight is a well-known, much-loved brand and it has grown 10% in the last year, bringing in 1.1m new consumers to the brand. This range gives retailers something new to broaden the choice of their food to go chilled desserts offering, while crucially remaining HFSS compliant and helping to grow the on-the-go desserts category."
Food-to-Go Innovation Manager for Premier Foods Ben Know commented on the new Angel Delight dessert pots saying, "These new Angel Delight pots are an ideal solution for growing the choice of desserts for consumers shopping food-to-go. They taste great and are light enough for those looking for a sweet treat without the guilt. Angel Delight is a well-known, much-loved brand and it has grown 10% in the last year, bringing in 1.1m new consumers to the brand. This range gives retailers something new to broaden the choice of their food to go chilled desserts offering, while crucially remaining HFSS compliant and helping to grow the on-the-go desserts category."
Trend Themes
1. Convenient Desserts - There is an opportunity to create and market convenience dessert options for those looking for a guilt-free sweet treat throughout the day.
2. Low-calorie Desserts - Manufacturers can innovate by developing more low-calorie dessert options like the Butterscotch & Chocolate and Chocolate & Salted Caramel pots from Angel Delight.
3. On-the-go Desserts - Creating more on-the-go dessert products like these dessert pots can capture the attention of consumers looking for a quick and convenient sweet treat option.
Industry Implications
1. Food and Beverage - The food and beverage industry can capitalize on this trend by creating new convenient and low-calorie dessert options for those looking for a guilt-free sweet treat.
2. Convenience Stores - The convenience store industry can expand their offering of desserts by adding more on-the-go options like the Angel Delight dessert pots.
3. Wholesale Distribution - Wholesale distributors can help get convenient dessert options like the Angel Delight dessert pots into more food-to-go retailers, creating more product availability and exposure.
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