There's a lot of sass in Andrey & Lili's 'Tramway' photo shoot. From the model's playful poses to her ticket-spitting mouth and gorgeous puffed-out bun, there's clearly a lot of fun to be had in the subway.
We've seen a number of quirky acts take place in the subway. Check out some of my favorite subway stunts—fashionable or otherwise—below.
Implications - Subways are definitely iconic locations that resonate with modern urban consumers, and as such any photo shoot or ad campaign set in these easily recognizable locations are bound to generate interest. By turning a familiar staple of urban life into an artistic statement, shoots like this resonate with the growing number of people who call these kinds of settings home on a regular basis.
What Makes This Trend Stand Out
- Subway Fashion
- Fashion shoots and ad campaigns set in subway stations have potential for viral social media campaigns.
- Quirky Photo Shoots
- Creative photo shoots that incorporate unexpected elements (like ticket-dispensing mouths) can generate buzz and interest in a brand or product.
- Playful Advertising
- Advertisements that are fun and playful, like the 'Tramway' photo shoot in the subway, can resonate with consumers and generate positive brand perception.
Sectors Adopting This
- Fashion
- Fashion brands can capitalize on the subway's iconic status and use it as a backdrop for photo shoots and ad campaigns to generate interest and attract new customers.
- Advertising
- Ad agencies can use quirky and creative elements in their campaigns to generate buzz and positive brand perception.
- Marketing
- Marketers can use unexpected or playful ads to capture the attention of modern urban consumers who are looking for fun and creative content in their social media feeds.
