Sashiko-Inspired Fashion

Vollebak Draws Inspiration from an Ancient Japanese Stitching Technique

Sashiko is an ancient Japanese embroidery technique used to decorate or to functionally reinforce cloth and clothing. The method was developed in the Japanese Edo era. Contemporary brand Vollebak embraces this technique in a new collection of garments. One of the centerpieces of this range is the Sashiko Jacket which is a stylish and intricate piece.

Sashiko provides an interesting "invisible" method for mending clothes by highlighting rips, tears, and frays in the garment in a style-minded way. Through this silhouette, thus, the brand offers "an elegant example of a sustainable approach to clothing design and use"—a popular approach for contemporary businesses who want to encourage planet-friendly mindsets. Vollebak debuts its own take on the ancient Japanese embroidery technique, incorporating a "V" into the stitching pattern.

Image Credit: Vollebak, <a rel='nofollow' href='https://hypebeast.com/2023/1/vollebak-sashiko-jacket-release-info'>hypebeast</a>, <a rel='nofollow' href='https://vollebak.com/'>vollebak</a>

Sustainable Clothing Design
Sashiko technique offers an elegant example of a sustainable approach to clothing design and use.
Invisible Mending
Sashiko provides an interesting 'invisible' method for mending clothes in a stylish way.
Revival of Traditional Techniques
Vollebak debuts its own take on the ancient Japanese embroidery technique, incorporating a 'V' into the stitching pattern.

Industries Being Reshaped

Fashion
Fashion industry can explore the use of the Sashiko technique for sustainable clothing design.
Textile
Textile industry can incorporate Sashiko-inspired patterns for functional reinforcement of cloth and clothing.
Sustainability
Sustainability industry can promote the Sashiko technique as a planet-friendly approach to clothing design and use.
SCORE
4.4 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 62%
Activity 54%
Freshness 15%