These New Anchor Cheeses Acknowledge Consumer Preferences
Michael Hemsworth — March 30, 2018 — Lifestyle
The new Anchor cheese range has been unveiled by the brand as a new lineup of products for consumers that acknowledge their preferences for healthier alternatives.
The new cheese come in five varieties including 'Protein+,' 'Tasty,' 'Zero Lacto,' 'Edam' and 'Colby,' which are all focused on the changing lifestyle of many consumers. The products are each crafted with premium ingredients and will offer healthy servings of protein along with other nutrients to acknowledge consumers who are looking for a better way to maintain their active lifestyle.
The new Anchor cheese range was explained by Fonterra Marketing Director, Clare Morgan, who said, "When pioneer Henry Reynolds launched Anchor in 1886 he would have never imagined that over a century later more than 150 Anchor products would be sold every minute. This week it’s set to grow even more. We’re excited to see our Anchor cheese in the fridges. It’s giving Kiwi’s back one of the most trusted and liked brands in cheese."
The new cheese come in five varieties including 'Protein+,' 'Tasty,' 'Zero Lacto,' 'Edam' and 'Colby,' which are all focused on the changing lifestyle of many consumers. The products are each crafted with premium ingredients and will offer healthy servings of protein along with other nutrients to acknowledge consumers who are looking for a better way to maintain their active lifestyle.
The new Anchor cheese range was explained by Fonterra Marketing Director, Clare Morgan, who said, "When pioneer Henry Reynolds launched Anchor in 1886 he would have never imagined that over a century later more than 150 Anchor products would be sold every minute. This week it’s set to grow even more. We’re excited to see our Anchor cheese in the fridges. It’s giving Kiwi’s back one of the most trusted and liked brands in cheese."
Trend Themes
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Healthier Cheese Alternatives — The new Anchor cheese range offers healthier alternatives to cater to consumers' preferences for more nutritious options.
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Protein-enriched Cheeses — Anchor's 'Protein+' cheese variety taps into the trend of consumers seeking protein-packed products for their active lifestyles.
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Customized Cheese Options — The new Anchor cheese range acknowledges the changing lifestyle of consumers by offering a variety of options like 'Zero Lacto' for those with specific dietary needs.
Industry Implications
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Dairy Products — The dairy industry can capitalize on the trend of health-conscious consumers by producing more cheese alternatives and protein-enriched options.
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Food Manufacturing — Food manufacturers can explore the market demand for customized cheese options, like 'Zero Lacto' cheese, to cater to specific dietary needs.
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Branding and Marketing — Branding and marketing professionals can help position and promote the new Anchor cheese range as a trusted and liked brand in the cheese industry.
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