The new Anchor cheese range has been unveiled by the brand as a new lineup of products for consumers that acknowledge their preferences for healthier alternatives.
The new cheese come in five varieties including 'Protein+,' 'Tasty,' 'Zero Lacto,' 'Edam' and 'Colby,' which are all focused on the changing lifestyle of many consumers. The products are each crafted with premium ingredients and will offer healthy servings of protein along with other nutrients to acknowledge consumers who are looking for a better way to maintain their active lifestyle.
The new Anchor cheese range was explained by Fonterra Marketing Director, Clare Morgan, who said, "When pioneer Henry Reynolds launched Anchor in 1886 he would have never imagined that over a century later more than 150 Anchor products would be sold every minute. This week it’s set to grow even more. We’re excited to see our Anchor cheese in the fridges. It’s giving Kiwi’s back one of the most trusted and liked brands in cheese."
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