Doll manufacturer HeroBuilders has produced Ana Chapman action figures. The spy dolls come in two different outfits -- one, a white crop top paired with high-waisted pants, the other just an itty-bitty plaid skirt with white schoolgirl socks.
The Ana Chapman dolls will cost less than $30 apiece. According to HeroBuilders, orders for these action figures have been flooding in. Would you buy a real-life Russian spy action figure?
Implications - Any company seeking immediate brand attention would be wise to develop a product that parodies a topical pop culture meme. By creating a product that could serve as a time capsule of a wacky and memorable moment, the company stands a good chance of earning media coverage and associating its brand name with important moments in the pop culture zeitgeist.
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