Retro Posh Athletic Editorials

Alex Cayley Captured Angela Lindvall for Amica February 2014

Oddly sporty headwear is super chic in this Amica February 2014 fashion shoot.

Photographer Alex Cayley snaps up this spread with soft lighting in the background. Supermodel Angela Lindvall looks good even with weird headwear and her hair pulled back in double pony tails. Her lips are nude and her eyes are lightly shadowed with a slight brown. The look is very upscale.

You would expect to see athletic wear with the description above, but this Amica February 2014 editorial does a massive swerve when it comes to the styling of the garments. Although all the clothing was clearly designed with sporty inspirations, most of the pieces are dresses. What lends them to be in such an athletic inspired shoot is the bold bright colors, stripes and t-shirt-like constructions.

Athletic-inspired Fashion
Upscale fashion with sporty inspirations, incorporating bold bright colors and t-shirt-like constructions in dress designs.
Oddly Sporty Headwear
Unusual headwear that adds a chic touch to athletic-inspired fashion editorials.
Soft Lighting Photography
Photography that captures fashion campaigns with soft lighting in the background.

Sectors Adopting This

Fashion and Apparel
Opportunity for fashion and apparel industries to incorporate sporty inspirations in upscale designs.
Photography
Opportunity for photographers to experiment with soft lighting techniques to capture fashion campaigns with an upscale feel.
Textile and Materials Manufacturing
Opportunity for manufacturers to create bold, bright, and comfortable textiles suitable for athletic-inspired fashion designs.
SCORE
4.7 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, South America, Europe, Asia
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 77%
Activity 55%
Freshness 8%