In celebration of American Craft Beer Week this year, 4,490 craft brewers from across the United States came together to #MakeSmallBeerBig.
More than 100 craft brewers are using the same recipe for brewing and to further unify their participation in the stunt, the names of the 4,490 craft brewers are printed on the 12-oz can that's being used to carry the collaborative all-American beer. In total, people from all 50 states are represented on the silver can design for 'The Biggest Small Beer Ever.'
Sales of The Biggest Small Beer Ever is being promoted with YouTube commercials and other materials to spread the word about the mission to #MakeSmallBeerBig from American Craft Beer Week on May 16th to the 22nd.
What's Driving This Trend
- Collaborative Craft Beers
- Craft brewers coming together to create collaborative brews opens up opportunities for unique flavors and new brewing techniques.
- #makesmallbeerbig
- The promotion of collaborative craft beers and the mission to make small beer big has the potential to disrupt the traditional beer industry.
- All-american Beer
- Brewing an all-American beer that represents all 50 states can tap into patriotism and create a strong sense of community among craft beer enthusiasts.
Who This Affects Most
- Craft Brewing
- Collaborative craft beers can create new opportunities for craft breweries to expand their product portfolios and reach a wider audience.
- Advertising and Marketing
- Promoting collaborative craft beers and the #MakeSmallBeerBig mission through channels like YouTube commercials opens up avenues for creative advertising and marketing strategies.
- Community Building
- Creating an all-American beer that represents all 50 states can foster a sense of community and pride among craft beer drinkers, leading to potential growth in beer-related events and festivals.
