Fiid—a start-up that specializes in plant-based ambient foods—has reported strong growth during the COVID-19 pandemic. Founded 18 months ago, the brand prioritizes convenience through ready-to-go and shelf-stable meals.
Fiid's ambient food offerings are based on "classic comfort food." The plant-based recipes, on the other hand, emphasize nutritional value. Meal options here include Smoky Mexican Black Bean Chilli, Italian Sundried Tomato & Lentil Ragu, and Moroccan Chickpea Tagine. All of Fiid's plant-based ambient foods are free from additives and preservatives. The ingredients deliver protein and fiber.
The fact that Fiid's products have a 12-month shelf life guarantees what the brand terms "hyper-convenience." In the current climate of today, where we need to be mindful of our grocery trips, this comes as a strong benefit.
Image Credit: Fiid, Food Navigator