Fiid—a start-up that specializes in plant-based ambient foods—has reported strong growth during the COVID-19 pandemic. Founded 18 months ago, the brand prioritizes convenience through ready-to-go and shelf-stable meals.
Fiid's ambient food offerings are based on "classic comfort food." The plant-based recipes, on the other hand, emphasize nutritional value. Meal options here include Smoky Mexican Black Bean Chilli, Italian Sundried Tomato & Lentil Ragu, and Moroccan Chickpea Tagine. All of Fiid's plant-based ambient foods are free from additives and preservatives. The ingredients deliver protein and fiber.
The fact that Fiid's products have a 12-month shelf life guarantees what the brand terms "hyper-convenience." In the current climate of today, where we need to be mindful of our grocery trips, this comes as a strong benefit.
Image Credit: Fiid, Food Navigator
Why This Trend Is Growing
- Plant-based Ambient Foods
- The trend of plant-based ambient foods is disrupting the food industry by offering convenient and shelf-stable meal options that prioritize nutritional value and are free from additives and preservatives.
- Strong Growth in the Plant-based Food Industry During the Pandemic
- The plant-based food industry has experienced significant growth during the COVID-19 pandemic, presenting opportunities for companies to capitalize on the increasing demand for convenient and healthy meal options.
- Hyper-convenience and Long Shelf Life
- The concept of hyper-convenience and long shelf life in plant-based ambient foods is revolutionizing the way people think about grocery shopping and meal planning, providing a solution for those who want ready-to-go meals with minimal grocery trips.
Industries Being Reshaped
- Food
- The food industry can tap into the plant-based ambient foods trend to develop innovative products that cater to the growing demand for convenient and healthy meal options.
- Grocery
- The grocery industry can leverage the trend of plant-based ambient foods to attract and retain customers looking for long shelf life meals that are nutritious and easily accessible.
- Health and Wellness
- The health and wellness industry can embrace the trend of plant-based ambient foods to offer consumers nutritious and convenient meal options that support their dietary needs and lifestyle choices.
