The idea of building an interactive Smart House to demonstrate and sell a product isn't a new concept, but Amazon is taking this idea to an entirely new level, after partnering with a construction company to build 15 Amazon Experience Centers through the United States.
These model homes will serve as a show room that demonstrate Amazon's products in a more realistic setting. With this design, consumers will be able to see the products in action and can make a more informed purchasing decision. In addition to boosting Amazon's sales, these experience centers will also benefit the the Lennar Corporation, the construction company behind the buildings, as it could draw potential home buyers into the beautiful model homes.
What's Driving This Trend
- Interactive-product-displaying Showrooms
- Disruptive innovation opportunity: Providing consumers with a hands-on and immersive experience of products, leading to more informed purchasing decisions.
- Amazon-experience Centers
- Disruptive innovation opportunity: Creating a physical space that showcases Amazon's range of products, strengthening its offline presence and driving sales.
- Model Homes as Showrooms
- Disruptive innovation opportunity: Integrating physical and digital shopping experiences by allowing customers to view products in a realistic setting.
Who This Affects Most
- Retail
- Disruptive innovation opportunity: Transforming traditional brick-and-mortar retail by integrating technology and real-life product experiences.
- Construction
- Disruptive innovation opportunity: Expanding business opportunities in the construction industry by creating partnerships with companies to build interactive model homes.
- Smart Home
- Disruptive innovation opportunity: Revolutionizing the smart home industry by showcasing products in a functional and interactive environment.
