I'm sure that you can already tell that Amass by Benjamin Hubert is no typical space separator. This unique system can be built up, it can be hung down, and it can form densely packed or sparsely structured screens that shape walls and even corners.
The fascinating room divider was developed for the 100% Design trade show at the 2013 London Design Festival. The barrier had to lightly enclose the open auditorium, but allow passers-by to look on and listen. This intricate injection-molded polypropylene solution did the trick remarkably well, comprising 46,000 pieces in three different variations. The branch-like tubes can be linked together to form all sorts of shapes and patterns in various colors. Following the event, Amass by Benjamin Hubert was split up and reused as for curtains and partitions in offices.
Why This Trend Is Growing
- Modular Partitions
- The Twiggy system offers a modular approach to space separation, allowing for customizable and flexible partitioning solutions.
- Flexible Design
- The Amass system's ability to form various shapes and patterns provides a disruptive innovation opportunity in the design industry, allowing for adaptable and dynamic spaces.
- Sustainable Reuse
- The reuse of Amass as curtains and partitions in offices highlights the trend towards sustainable and eco-friendly design solutions.
Industries Being Reshaped
- Interior Design
- The Twiggy modular partitions present opportunities for innovation and customization in interior design, enabling designers to create unique and adaptable spaces.
- Furniture Manufacturing
- The flexible design of the Amass system opens up possibilities for innovative furniture manufacturing, where modular and customizable pieces can be created.
- Office Space Solutions
- The sustainable reuse of Amass as curtains and partitions in offices indicates a trend towards more sustainable and adaptable office space solutions, offering potential disruptive innovation opportunities.
